Jinxin Biochemical Expands with Tech and Loyalty Initiatives

As industry competition evolves beyond mere price wars, Jinxin Biochemical Valves has formulated its response: combining technological innovation with service upgrades to deepen relationships with existing clients and build stronger market barriers. The company recently held its mid-year sales analysis meeting for 2025, reviewing first-half performance, assessing competitive dynamics, and launching a "Loyal Customer Appreciation Program" to strengthen its market leadership.

Dual-Engine Strategy for Market Challenges

The hybrid meeting brought together Jinxin's management team and key personnel, with remote staff participating via video link. Analysis revealed record-breaking sales figures, demonstrating the company's strong market position. However, executives also acknowledged significant challenges including macroeconomic pressures and intensifying competition.

In response, Jinxin unveiled a "technology + service" dual-drive strategy. "The era of competing solely on price is over," noted company representatives. "Today's battles are fought across four dimensions: brand, technology, delivery, and service."

Differentiation Through Customized Solutions

For the second half of 2025, Jinxin plans to focus on delivering differentiated value by solving specific customer problems. This approach combines product upgrades with tailored solutions, moving beyond standardized offerings to address individual client needs.

"We're shifting from selling products to providing complete solutions," explained company executives. "This means truly listening to customers, understanding their operational challenges, and developing customized answers that create long-term value."

Investing in Customer Relationships

General Manager Tu Kejie personally led sales training sessions, demonstrating the company's "insight-co-creation-delivery" methodology through real-world case studies. The newly launched customer appreciation program centers on three key initiatives:

1. Technical follow-ups:

Regular check-ins to monitor equipment performance and identify emerging needs.

2. Customized solutions:

Tailored products and services designed for specific client requirements.

3. Value-added maintenance:

Premium support services to ensure long-term operational reliability.

The mid-year review served not only as a performance assessment but as a strategic roadmap for maintaining Jinxin's industry leadership. Through its dual focus on technological advancement and customer relationship building, the company aims to sustain its competitive edge in an evolving market landscape.